Founded in the US in 1926, the initials actually stood for the International Grocers Alliance, but their "I give away!" slogan sure got people's attention. The ad dates from 1955 by which year Ottawa/Hull had over 30 affiliate stores, operating on what was more or less a franchise basis.
Wikipedia has a decent overview of IGA's presence in Canada here.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.